Today’s Veterinary Business is a premier, peer-reviewed trade publication from the North American Veterinary Community (NAVC) that focuses exclusively on the business and operational side of animal health care. Unlike clinical journals, it provides practice owners, managers, and entrepreneurs with high-level insights into practice management, financial benchmarks, marketing strategies, and human resources. As the industry moves forward, the magazine has become a critical resource for navigating modern challenges like digital integration (AI and telehealth), evolving consumer expectations from younger pet owners, and the shift toward relationship-based service models.
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